Cookie Policy

Last updated: June 2026

This Cookie Policy describes how ViralWiFi (viralwifi.app) — the free WiFi QR, review protection and marketing automation platform for restaurants, bars, hotels, B&Bs and venues — uses cookies and similar technologies on its website, in compliance with GDPR and ePrivacy regulations.

1. What are cookies

Cookies are small text files stored on your device (PC, smartphone, tablet) when you visit websites. They are widely used to make sites work, improve efficiency and provide information to owners. There are first-party cookies (set directly by ViralWiFi) and third-party cookies (set by external services like Google or Stripe).

2. Types of cookies we use

ViralWiFi uses the following cookie categories:

  • Essential technical cookies (no consent needed): required for site functionality. E.g.: login session, language preferences, currency selection.
  • Analytical cookies (consent required): Google Analytics 4 — collects anonymous data on pages visited, session duration, device type. IP is anonymized before transmission.
  • Marketing/remarketing cookies (consent required): Google Ads Conversion Tracking and Remarketing — measure ad campaign effectiveness and show relevant ads to ViralWiFi visitors.
  • Functional third-party cookies: Stripe (payment processing) — required for secure payment completion.

3. Google Analytics 4 (GA4)

We use GA4 to analyze site traffic in aggregate, anonymous form. Data collected: pages visited, session duration, browser and device type, country of origin. IP anonymization is active by default. Opt-out: tools.google.com/dlpage/gaoptout.

4. Google Ads — Conversion Tracking & Remarketing

We use Google Ads for search advertising campaigns. Conversion cookies record completed actions (e.g., WiFi QR account creation, plan upgrade). Remarketing cookies allow showing ViralWiFi ads to site visitors. Manage preferences at adssettings.google.com.

5. Stripe — Payment Cookies

Stripe Inc. (PCI-DSS Level 1) uses technical cookies to ensure transaction security. These are strictly necessary for payment completion. Details at stripe.com/privacy.

6. How to manage cookies

  • Via the cookie banner: on first visit you can accept or reject non-essential cookie categories.
  • Via browser settings: you can delete or block cookies at any time.
  • Chrome: Settings → Privacy and security → Cookies and other site data.
  • Safari: Preferences → Privacy → Manage website data.
  • Firefox: Settings → Privacy & Security → Cookies and site data.
  • Disable Google remarketing: adssettings.google.com → turn off personalized ads.
  • NAI opt-out: optout.networkadvertising.org.

7. Cookie duration

  • Session cookies: deleted when browser is closed.
  • Persistent technical cookies (language/currency preferences): 12 months.
  • Google Analytics 4: up to 13 months.
  • Google Ads (conversions): 90 days.
  • Google Ads (remarketing): 540 days.
  • Stripe: payment session duration.

8. Updates to Cookie Policy

This Cookie Policy may be updated to reflect service or regulatory changes. Significant changes will be communicated to registered users via email.

9. Contact

For any questions about cookies and tracking: privacy@viralwifi.app. For general questions: support@viralwifi.app.

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